A better way to buy and sell digital content

Steven Asherman

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Top Stories by Steven Asherman

The news business is under attack, and print publishers in general are struggling to make money from online content. They are finding it increasingly difficult to compete with free material. The fastest growing segment is video, which is clearly a threat, but may also represent a major opportunity. In this discussion, we examine why publishers have been unsuccessful at monetizing news and instructional videos.  Then, we look at what consumers have shown they want and are willing to pay for. Finally, we describe our vision for the newspapers and magazines of the future. We present a new subscription model that can make streaming instructional, special interest, and news videos more profitable to publishers and beneficial to society. What's wrong with current models for monetizing informative articles? Most online publications depend heavily on advertising, which has n... (more)